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Talking Technical
16/07/2023

Lorenzo Ricciardi discusses how he supports customers, to ensure their investment in drilling, sizing or sanding technology is right for the business now and also for the future.

Schooled to a high level in the intricate details of drilling, sizing, and sanding machines, Lorenzo brings a lot to the party.

One of a new breed of home-grown maestri at Biesse, Lorenzo’s role is essentially that of a technical consultant who supports the commercial team on the front line with additional technical information but one who is also there to support you with in-depth knowledge and guidance to ensure you invest in precisely the right solution for the tasks you want to perform now and well into the future.

"There are so many options on the market that we need to make sure we are meeting the needs of our customers exactly". Lorenzo Ricciardi - Technical Application Engineer

He has his customers’ best interests at heart and it’s clear he wants to make a real difference.

“There are so many options on the market that we need to make sure we are meeting the needs of our customers exactly,” he says. “Technology is always moving forward so it’s easy to make a mistake. When we take an order, we need to be certain we have done everything possible to ensure our customers are investing in the right machine for the job and we have done everything possible to help them consider every aspect of the application. Choosing the right machine is often a complex process but it is my job to help the customer reach the right decision and find the best solution for their factory.

When a customer sees a better way to produce his own product, they will often move to a different machine. That’s really where my knowledge helps: although it’s very specific, I can provide a wider view, offer comparisons between Biesse machines and those of our competitors and help to ensure every option has been considered before the customer invests.”

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