50 years of 4CR: a story Biesse is proud to have been part of
50 years of 4CR: a story Biesse is proud to have been part of
When a company celebrates 50 years, it usually looks back. That day, we chose to look ahead
together with them.
Biesse took part in the celebrations for the 50th anniversary of 4CR, a long-standing Tuscan
partner in woodworking technologies, in a day that combined the presentation of the latest
technologies with a moment of celebration shared with customers, agents and collaborators.
4CR was founded in 1976 in Tuscany, initially selling local products from the region. Over the
years, the company steadily expanded its presence: first across the whole of Tuscany, then, over
the past fifteen years or so, into Northern Italy, more recently establishing itself in the marine sector
as well. Today 4CR has 16 employees and is a benchmark in its territory for craftsmen and small
and large woodworking businesses alike.
Service, above all
One trait has defined 4CR since its earliest days: a strong focus on customer service. This
commitment ran so deep that, for years, it shaped the company's very structure, split into two
separate entities — one dedicated to sales, the other to technical support — before merging into a
single organisation around twenty years ago. Today, that same value lives on in the daily work of 4
specialised technicians, ensuring support before, during and after every sale.
It's a principle we know well, because it's the same one we build our partnerships on: staying close
to the customer doesn't end when
The relationship between Biesse and 4CR is one of the longest-standing in our Italian network,
born from the instinct of 4CR's founders, who chose Biesse as their technology partner at a time
when the company was still mainly selling local products. Since then, 4CR's growth has moved
forward hand in hand with ours.
Stories like this remind us why we invest, every day, in the quality of our relationships with our
partner network: they are not just sales channels, but companies with their own identity, their own
history, and values that are often strikingly close to our own. When that happens, mutual growth is
no coincidence — it's the natural result of trust built over time.
“The trust you placed in us, the collaboration, even in the most difficult moments, and the
opportunity to represent and bring high-value products and solutions to our market, have all
contributed fundamentally to our growth,” said Paolo Scalacci, today a partner at 4CR, speaking
during the celebration.
As Scalacci noted in closing his remarks: “Fifty years is an important milestone, but we don't want
it to be a finish line. We want it to be a new starting point.”
A wish that, at Biesse, we're glad to share fully — as we look ahead to the next 50 years of our
collaboration.