Beyond Technology: Market Evolution and New Challenges for Industry
In an increasingly complex global landscape, the sector of material processing technologies is undergoing a phase of deep transformation. During Xylexpo, Federico Broccoli, Chief Commercial Officer of Biesse and Vice President of Acimall, interviewed by Luca Rossetti, shared his perspective on current trends, highlighting the key drivers that will shape market development in the coming years.
Multi-material: from trend to industrial necessity
The growing complexity of products requires an increasingly integrated approach.
Multi-material is no longer an option, but a necessity to remain competitive.
Today, even everyday objects combine different materials like wood, glass, stone, plastic and composites, making the ability to manage cross-material production processes essential.
For Biesse, multi-material is a defining element: an approach rooted in its history and now increasingly central as a competitive lever. The ability to operate across multiple materials enables greater flexibility in meeting customer needs and capturing new market opportunities.
Global competition: the value challenge
The competitive landscape is becoming more complex, with a growing presence of international players, particularly from China, who are rapidly evolving in terms of their offerings.
In this scenario, competition cannot be addressed on price alone.
The difference lies in value: quality, reliability, services, support and the ability to accompany customers over time.
Elements such as machine residual value, the strength of service networks and continuous investment in expertise represent distinctive assets of the European industrial model.
Highlighting this value, communicating it and making it tangible becomes a strategic priority.
The future: speed, vision and adaptability
Today’s market is marked by instability and uncertainty: geopolitical tensions, fluctuating energy costs and constantly changing economic dynamics influence investment decisions.
In this context, speed of execution and adaptability become critical factors.
Reducing the gap between idea and implementation, supporting customers through their transformations and anticipating their needs are the levers that distinguish the strongest companies.
At the same time, periods of disruption also create opportunities.
The most challenging phases push organizations to evolve, innovate and strengthen their positioning.
Looking ahead with awareness
Facing the future requires a medium- to long-term vision that goes beyond short-term fluctuations.
For Biesse, this means continuing to invest in innovation, skills and customer relationships, leveraging its strengths in an evolving competitive landscape.
Because it is precisely in times of change that the foundations for future growth are built.