Asian Market: Qualified Expertise and the Unique Biesse Material Hub
Biesse continues its journey of evolution and revitalization, guided by a strategy that places multimaterial vision, simplification, and the value of people at its core.
In recent weeks, the company has been conducting a series of visits across Asian markets with the goal of strengthening its local presence and reaffirming Asia’s strategic role in Biesse’s future.
The global network of Biesse Material Hub, with locations in Sydney, Osaka, Lyon, Porto, Toronto, and more recently Pesaro, represents a strategic, customer-focused investment.
These interconnected spaces are designed to provide direct access to Biesse’s technologies, services, and culture of innovation, offering a comprehensive multimaterial experience.
Federico Broccoli, Chief Commercial Officer, recently visited the Japanese branch, meeting with local colleagues and welcoming Cyprien Gauze, who has rejoined Biesse as CEO of Biesse Japan and Korea. The visit took place at the Biesse Material Hub in Osaka, the reference hub for the Asian region, where visitors can learn more about the company and explore its offerings through interactive, physical and digital experiences.
Biesse’s Asian headquarters in Kuala Lumpur continues to serve as a key hub for the company’s growth in the region and for the development of emerging markets.
“For Biesse, Asia represents a region of extraordinary potential, where innovation, industrial dynamism, and customer needs evolve rapidly,” said Federico Broccoli. “In this context, the value of people is crucial. Our goal is to strengthen our presence, invest in local talent, and grow together with partners and customers. The return of Cyprien Gauze to Japan reflects our commitment to building the future on the strength of expertise, with Kuala Lumpur as a central hub for innovation, service, and collaboration.”